The Only Real Way To Rank Your Blog Posts: Stop Gaming the System and Start Providing Value

google is smartIf you’re trying to figure out how to rank your blog posts, I have a secret for you: the answer is way simpler than you’d ever imagine.

What is it? Stop trying to rank your blog posts.

I know that sounds counterintuitive, but allow me to explain…

Google Is Smarter Than You

The first thing to realize is that no matter how brilliant you think you are, or how amazing your new strategy to beat the search algorithms and come up with a foolproof way to rank your blog, it’s probably not going to work for the long term.

Sure, it might work now, for a few weeks or a few months, but you’ll be toast as soon as the next update comes rolling along.

That’s because like it or not, Google is way smarter than you are. You can spend years study trends in search data, and even write your own algorithms to crawl data and output some neat little analysis, but I guarantee you its nothing compared to what Google has access to.

So, don’t even bother trying, you’ll just get penalized in the long run, and that’s not a business I’d want to run.

Read more basics on how SEO works here.

There’s also a great, entertaining video you should watch here, which I think is the real truth about how google works:

Real People Equals Real Results

The second point to consider is that even if you were to game the algorithms for a little while and magically pop up at the top of search, that alone isn’t going to get you the results you need.

That’s because real results, and real conversions, don’t come from algorithms. They come from people.

If you can get real people to naturally interact with your website and share your content, you’ll be eons ahead of anyone working solely with algorithmic gimmicks.

Not only that, but its the real people who are going to be the ones you can convert. They’re the ones that will make a purchase, and give you good reviews, and spread the word about your product.

So if you want to rank your blog posts, the answer is simple: focus on real people.

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How To Use Facebook Ads for Beginners

how to use facebook ads for beginnersOne of the biggest mistakes I see companies make when it comes to their Facebook strategy is that they often treat Facebook Ads as if it were any other form of paid advertising.

Well, I have news for you: it’s a completely different animal.

In this post, I’ll go over a few tips that I hope will change your mindset about how to use Facebook Ads for beginners.

Forget About Keywords

The first point to keep in mind is that the ad targeting system for Facebook is completely different from most other paid advertising systems, including Adwords and BingAds.

Most paid advertising channels use a keyword-based approach to targeting. If you want to target people looking to open a retirement portfolio, for example, you try to think about what those people are searching for when they’re ready to open their account, and then bid on those terms.

With Facebook targeting, however, you have to think about the profil of the person behind those actions. It’s not the fact that they’re actively searching for what you’re selling, it’s that they meet the demographic of what you think your target customer.

Promoting within Facebook Isn’t Always Helpful

The second mistake many people make is to think of their Facebook Ad campaign as a part of their social media strategy. While this can work, it definitely limits your use of their system.

Facebook Ads can be used to promote content likes or shares or profile page followers, but they can also be used to direct users to an external blog or landing page.

Keep Your Ads Fresh

Finally, many beginners don’t realize that, unlike an Adwords campaign that you can set and forget, the Facebook Ads algorithm relies on you creating fresh, unique content within your ads in order to keep your campaign active.

If you’re new to the game and you don’t update your ads (or the content your ads promote), you may find that after a week or two your “successful” campaign stopped receiving traffic.

That’s because Facebook doesn’t want to show repeated ads to their users. So keep it fresh, and keep it profitable.

For more info, check out this great beginner’s guide.

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